Ask a company what they value and there is a good chance they say “our people.” Without employees, customers, and other stakeholders, a company wouldn’t exist or succeed. The interests, problems, and passions of these groups shape a company. Increasingly, the place to talk about these topics is internet communities, and that is why executivesContinue reading “Why Executives Should Care About Internet Communities”
Category Archives: Community
Supercharging Communities Through Ownership
Ownership supercharges community. It combines two trends: Large scale communication and coordination through internet community platforms. Decentralization and increased distribution of ownership. The combination created rapid growth of membership, attention, and value within these communities. Examples of communities supercharged by ownership include: WallStreetBets taking Gamestop from $20 to $350 per share. Bitcoiners causing Bitcoin toContinue reading “Supercharging Communities Through Ownership”
Explore Higher Friction Communities
People avoid friction because it’s work they’d prefer not to do. Luckily for us, the internet eliminates friction. Platforms like Facebook, Instagram, Twitter, and Reddit succeed because they are the best at doing it. They make it easy to join, consume, and engage. Through eliminating friction, they reach their goals of user growth, content consumption,Continue reading “Explore Higher Friction Communities”
The Speed of Community
The format of interactions in a community creates a community’s speed. Interactions are driven by the platforms communities exist on. Voice and messages are fast, events and peer-reviewed articles are slow. Speed is both a constraint and an incentive. It guides a community’s behavior, actions, and content. Communities can exist at any speed but oftenContinue reading “The Speed of Community”
Communities Should Create Paid Content
Communities normally monetize in two ways: access and status. Many communities exist “after” knowledge. They are an incentive for getting through the course, project, guide, or certification. They allow access to people who did the same. Once you gained the knowledge (and often paid for it), then you get access to the community. This isContinue reading “Communities Should Create Paid Content”
Exit Feeds, Enter Community
Information floods the internet. You can’t control it, but it must be controlled for you to absorb it. It is primarily controlled through infinite feeds of content on social media. Because sites control the feed, they control a part of your bubble. Your bubble is the natural and selected sources of information that influence whatContinue reading “Exit Feeds, Enter Community”
How Discord Won
It has been a big year for realizing the limits of technology for interacting with people. Gamers have known this for a long time. Lag, disconnections, and coordination issues were problems in gaming since the start. There is a platform that has gone a long way in solving those problems: Discord. Discord allows people toContinue reading “How Discord Won”
The Opportunity for Internet Communities
Internet communities, spaces where people with similar identities and interests interact, are a massive opportunity. General internet spaces are becoming hostile. Societal shifts are forcing more people to rethink the communities they are apart of. Big companies in the space have stagnated. Trends are moving in the right direction. Here are some important ones: LackContinue reading “The Opportunity for Internet Communities”
Ian Vanagas 